Can we spell U G L Y !!!

ok...... this just makes me sick. Yeah, yeah, it's only a building but it's an old building and it's a landmark here on the lakeshore in Toronto. Click on these pics to see the larger version. What an unsightly mess this is and where is our old Redpath sign? Gone, that's where. So much for giving directions on the lakeshore by telling folks to go past the Redpath Sugar building. Or, if you go past the Redpath Sugar building you've gone too far. Geezzzzz oh yeah, we'll just tell people "hey...... you know the Tate & Lyle building on the lakeshore?" oh yes, I'm so sure they do!!

Give us a break. After all these years you change the damn name on the building? Whatever happened to 'branding'? We all know Redpath. I can send an 8 year old to the store for sugar and guaranteed, they come home with Redpath. Does this company actually think that when we shop for sugar and see Tate & Lyle that we aren't going to pass on it and look for Redpath? Helloooooooo people!!

And the new sign is bloody ugly too. It's an eyesore. And that "&" sign wasn't worth the money you people put out on it either.

Stupid, stupid, stupid....... Your Tate & Lyle company may be known in the business world but listen here bubba...... it's the consumers that buy Redpath....... and it's the consumers that keep your companies afloat.

Look at the distance I shot these pics at and you can still see where the words previously were. Take down the Tate & Lyle and do everyone a favour and put the Redpath Sugar sign back up.